Digital Transformation: The Five Domains

The Shift: Customers are no longer a passive mass market, but a dynamic network of interconnected individuals and influencers. Communication must become two-way.
The Strategy: Leverage customer behaviors (Access, Engage, Customize, Connect, Collaborate) to drive purchase, loyalty, and advocacy within these networks.

To complete each domain, you need to answer at least 2 out of 3 objectives correctly.

Digital Transformation Master!

You have explored all five domains of digital transformation. Your strategic insights will be invaluable!